WE ACTUALLY DO THIS SHIT

We are fourth generation Alaskan Commercial Fisherman. For over 70 years our family has been committed to harvesting Alaska's greatest resource, salmon. We maintain sustainability at the forefront of our actions, ensuring this industry continues for many years to come. 

 

We are proud of our heritage, inspired by the community and honored to represent the culture.

 

"We actually do this shit" means every summer we are out grinding with the rest of you, scratch fishing that late dog run, and partying for a week straight when the horn finally signals the season is done. We represent that Culture. Our goal is to promote all facets of the commercial fishing industry and provide gear that actually reflects what we do. 

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Represent local, high quality products that are willing to adapt and change just as fishermen do.

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Help us support the Commercial Culture. 

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